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Revitalization Staff

Kevin Payne
Revitalization Manager

Kevin has worked in both the public and private planning sectors for 26 years. He has worked for the City of Roseville for the past 12 years as the Assistant Director of Planning. In this capacity, he has been able to transition from managing personnel that reviewed and issued entitlements, as part of the current planning process, to working on policy documents focused on Downtown Roseville. Kevin’s current role is to oversee the operations and work program for Revitalization efforts Agency and provide administrative support for the Roseville Community Development Corporation.

Kevin acted as the City’s project manager in the development of the Riverside Gateway and the Downtown Specific Plans. The Riverside Gateway Specific Plan was approved in 2006 and encourages a higher intensity of development along a 6 block corridor through streamlined development standards and an investment in new public infrastructure. Through the recently completed streetscape project the goals of creating an attractive pedestrian oriented environment have been accomplished.

The Downtown Specific Plan is a long term plan for the revitalization of the Historic Old Town and Vernon Street areas. Within the community this plan has been widely supported, as the public outreach component was completed over a 3 year period involving the stakeholders in 20 separate public forums. Based on the interest and input provided by the Roseville residents, property owners and businesses this plan is considered to be the Roseville “Community” Specific Plan. The intent of this plan is to promote a higher intensity of development, provide connectivity between the Historic Old Town and Vernon Street, and improve the public spaces in Downtown.

Kevin and his wife, Christine are parents to three children, two boys and a princess. In his spare time Kevin enjoys camping, hiking, fishing and other outdoor activities with his family.

Kevin can be reached at:

Bill Aiken
Development Analyst II

Bill joined the Redevelopment team in July 2004 after thirteen years with the City. The experience gained, and relationships developed, during this tenure proved invaluable in allowing Bill to transition into the role of overseeing Redevelopment projects.

Among the projects that Bill has taken an active role in are the Relocation of the Historic 2252 Steam Locomotive to Downtown Roseville, the Washington Boulevard Pedestrian Underpass Improvement, the $10 million + Riverside Streetscape/Infrastructure Improvements, and the ongoing Town Square development.

Bill graduated from Arizona State University with a Bachelor of Science degree in General Business Administration. He was born and raised in Wilmington, DE and remains a huge "Philly" sports fan.

Feel free to contact Bill at:

Melissa Hagan
Financial Analyst

Melissa joined the Redevelopment Agency in January of 2008 after six years with the City’s Finance Department. Melissa spends most of her time preparing and filing myriad State, County and Federally-mandated financial reports for the Successor Agency and the City of Roseville Housing Authority, tracking and monitoring tax increment and program revenues and expenditures, and preparing annual and midyear budgets and audit schedules.

Melissa and her husband moved to Roseville from the San Francisco bay area in 1998 and have one daughter, Holiday, and a miniature dachshund named Mocha.

Melissa was born in Indiana, and grew up in Louisiana and Virginia. She earned a Bachelor of Arts degree in Art History from the University of Arizona and a Graduate Certificate in Accountancy from National University.

City of Roseville
Attn: City Manager's Office
311 Vernon Street
Roseville, CA 95678
(916) 774-5276
(916) 774-5129 [fax]


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City of Roseville 311 Vernon St., Roseville, CA 95678. Phone: 916-774-5200.
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