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Downtown Business

Downtown Specific Plan
- The Downtown Specific Plan is a 20 year plan that will provide for the ability to add 950,000 square feet of new ground-floor commercial retail space and 1,020 residential units to the project area. One of the major goals associated with the Downtown Specific Plan is to encourage new development within the downtown; as such the Specific Plan creates a number of various incentives and approaches to streamlining development. It is intended that these regulatory and process incentives are utilized to encourage retail, restaurants, residential and additional office developments to the downtown. 

Merchants Associations – staff participates with the downtown and old town merchants groups to address issues related to businesses such as parking, wayfinding signage, educational speakers, and events.

Downtown Events – the city supports and often so-sponsors events in the downtown and old town that bring visitors to the area benefiting the businesses.   


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City of Roseville 311 Vernon St., Roseville, CA 95678. Phone: 916-774-5200.
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