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Baseline Marketplace

This project was approved by the Planning Commission on March 13, 2014.

Project Name:
SVSP DF-40,41,42, Baseline Marketplace
Project Address: 5000 Baseline Rd, NW Corner of Baseline and Fiddyment
Project #: 2013PL-020 (MPP-000043, DRP-000487, SUB-000174)
Applicant: Nick Alexander, (916) 773-6108 or
Property Owner: DF Properties; Jeff Ronten, (916) 782-2704 or
Project Planner: Derek Ogden, Associate Planner, City of Roseville, (916) 746-1348 or

Project Description:
The applicant requests approval of a Major Project Permit (MPP) to develop a 745,300 square foot retail center at the northwest corner of Baseline Road and Fiddyment Road. The proposal describes the project as two distinct developments, Baseline Marketplace East and Baseline Marketplace West separated by Upland Drive. The two might develop individually but will have an overall design as an integrated shopping center. The project conforms to the Sierra Vista Specific Plan's vision of a commercial center anchored by several large plate retailers with supporting retail shops, businesses and restaurants. The applicant also requests approval of a Tentative Subdivision Map to divide the 115 acre site into 28 commercial parcels totaling 76 acres, 2 open space parcels totaling 26 acres, and 3 public street/landscape parcels totaling 13 acres.

Environmental Review:
The project is consistent with the Sierra Vista Specific Plan.  See the Initial Study/Negative Declaration.

Public Hearings
The project will go before the Planning Commission for a public hearing on March 13, 2014.

Additional Information:
This web page will be updated periodically as new information becomes available. If you would like to be placed on the mailing list to receive notices about future meetings, please email Derek Ogden at