Citizen Engagement


Citizen Engagement Initiative # 1
e-Government Strategic Plan

The e-Government Strategic Plan was developed by the City of Roseville in collaboration with Moss Adams and the e-Government Team. The plan identifies online transactional and communicative services, plans for future services, explains how these services support the City and the community, and outlines the initiatives and projects the City will undertake during the next three years and beyond.

During the next three years, the City of Roseville will face exciting and challenging times as continued growth and shifting customer expectations will force the City to become even more efficient and focused. With continued growth, both in population and development, the demand for City services remains very strong. At the same time, citizens and businesses demand greater accountability in the spending of tax dollars and are pushing the City to use our tax dollars as efficiently as possible.

Furthermore, digital communication has become an integrated part of our lives. Social media has transformed digital connections and reduced the barrier of entry to share information online. Now residents and businesses expect transactions, information, and services to be available online—where the Internet provides instant access to the City of Roseville 24 hours per day, seven days per week—rather than having to physically visit City Hall, which has limited hours.

This e-Government Strategic Plan outlines the City’s vision, goals, and objectives to achieve to make our vision a reality for the next three years and beyond. Download the document here:
http://www.roseville.ca.us/civicax/filebank/blobdload.aspx?BlobID=30727

Citizen Engagement Initiative # 2
Website Redesign

The City's e-Government Administrator worked in conjunction with the e-Government Team to roll out a lot of new improvements, features and functions on the City website.

We spent a lot of time remapping our information and services to best match our site traffic and usability. Most government organizations are set up in a department and division structure, which makes sense from a division of functions and projects standpoint. A customer can come into a government building and find their way around or ask for assistance; however, within the City’s current digital environment, there is no presence available for assistance. So, everything was designed to make it user-friendly, intuitive and geared toward the site users.

Each item is highlighted in the graphic to the right to the corresponding improvement. You can also download the new improvements, features and functions as a printable document:
http://www.roseville.ca.us/civica/filebank/blobdload.asp?BlobID=25802

  1. Integrated News, Video & Photos Featured Content
    -- Videos, photos and information about the latest in Roseville.
  2. New Action-Based Top-Navigation
    -- Action-based menu choices (Apply, Find, Report, etc.).
    -- Easily find services and information with fewer clicks.
    -- Audience-based menus (Residents, Business, Visiting and Department) still exist.
    -- Navigation menu is streamline in a wider user-friendly format.
  3. New Text Size Selector
    -- User-friendly ability to increase or decrease the font size for improved usability and readability.
  4. Expanded Language Translation
    -- Integrated language translation.
    -- Expanded set of languages.
  5. New Mobile Website
    -- Mobile version of website, specifically formatted for mobile devices.
    -- New mobile-friendly navigation.
  6. Integrated Social Media & Contact Information
    -- Easy to find contact information.
    -- Integrated social media links per functional area.
  7. Updated Calendar of Events
    -- Expanded featured events.
    -- Reformatted mobile-friendly calendar layout.
    -- Improved events search.
  8. New Ads/Widget Management System
    -- Dynamic City advertisements (not for public paid ads).
    -- Expanded integration of external content and applications into our Virtual City Hall environment.
  9. Popular Links on Every Page
    -- Quickly find the most popular services, pages, files, etc.


Currently, the City receives over six million website views per year accessing our services and information. The City's website allows residents, businesses, visitors and employees to quickly access the information they want - when they want it.