Mark your calendar for the Downtown Holiday Celebration sponsored by AutoNation.

Special thank you to our sponsors for their generosity and support:

AutoNation Suburu, AutoNation Honda, AutoNation Chrysler Dodge Jeep Ram, AutoNation Mazda and AutoNation BMW
Cagwin & Dorward
Roseville Electric

For more information, please call (916) 772-PLAY

Santa's Tavern

North Pole Tavern: Tuesday, 11/27

Toast to the holidays! Come try some of Santa's favorite wine and brews. $10 entry fee includes a total of 6 tastings (3 wine and 3 brew). This holiday themed event is similar to Wednesdays on Tap and Wine Down Wednesdays, with a new twist. This event benefits recreation programs for at risk youth. 
*In the event of rain, event will be moved to the first floor of the Vernon Street Parking Garage. 
Tuesday, November 27,  6:00–8:00pm 

Scheduled to appear:
Lynch Wines
Wise Villa Winery
Rancho Robles Winery
The Monk's Cellar
Sierra Nevada Brewing Company
Knee Deep Brewing Company
Alaskan Brewing Company

Tree Grove

Tree Grove: Wednesday, 11/28

Come visit the 6th annual Tree Grove on the Square! Local businesses, organizations and schools have the opportunity to decorate trees in the Square. This night, the trees in the grove are officially lit, and families can enjoy making Christmas crafts, music, visiting with Santa and food! 
*Tree Grove will be held rain or shine.
Wednesday, November 28,  6:00–7:30pm
2018 Tree Grove Application
Marketing and Communications Viewpoint

Tree Lighting

Christmas Tree Lighting: Thursday, 11/29

It’s the most wonderful time of the year! The City’s Christmas Tree is officially lit tonight on the Square. Experience an old fashion celebration and holiday cheer with decorating cookies, visiting with Santa, kids activity zone, music, food and celebration. The weather is even forecasted for some snow!
*Christmas Tree Lighting takes place rain or shine.
Thursday, November 29, 6:00–8:00pm

2018 Vendor Applications:
Craft Vendor Application - Deadline 11/2
Food Vendor Application- Deadline 11/2
All vendor applications are reviewed by the committee prior to acceptance and placement for the event. There are minimal spots, therefore, not all entries are accepted.

More holiday events


Gingerbread House Contest


The annual contest is back! Gingerbread houses are displayed in the Civic Center rotunda for two weeks in December with the winner, by community vote, announced on December 3.
Gingerbread House Contest Entry Form & Information
Marketing and Communications Viewpoint