MapThe City of Roseville offers a dynamic opportunity for commercial and residential reinvestment, along the established corridors of Atlantic Street, Douglas-Harding, and Douglas-Sunrise. 

These areas are undergoing thoughtful redevelopment that prioritizes sustainable growth, improves infrastructure, and enhances community appeal. 

With a focus on mixed-use developments, transportation accessibility, and vibrant public spaces, these corridors provide an excellent location for businesses looking to expand and individuals seeking convenient, well-connected neighborhoods. 

Roseville’s commitment to fostering economic vitality, combined with its strategic location in the Greater Sacramento region, makes it a prime destination for investment.

Learn about the City Council-approved plans.

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Community-owned utilities

City of Roseville Electric and Environmental Utilities provide reliability and affordability. Learn more. 


Full-service city

One-stop development review and streamlined permitting means you're up and running more quickly with no surprises. Learn more. 


Quality of life

Lifestyle. Talent. Value. Whether you're looking for a skilled workforce or a place to locate, Roseville checks all the boxes. Learn more. 


Demographics

Roseville is in demand, attracting visitors, residents, and employers. Learn more. 


Why Roseville? Find out.


Development advantages
  • California Environmental Quality Act (CEQA) clearance
  • Utility capacity for up to 850 multifamily residential units across all three plan areas.
  • Multifamily development is a permitted use within the Community Commercial (CC) and Neighborhood Commercial (NC) zone districts.
  • No public hearing required for multifamily projects at densities of ≥25 units per acre.
  • Reduced parking requirements for multifamily projects at densities of ≥25 units per acre in commercial areas.
  • No hearing required for major changes
    -   Over-the-counter permit for minor additions and changes
    -   Staff-level approval for major changes
  • Design Committee approval for new buildings

Incentives

Watch for upcoming incentives for Roseville's Commercial Corridors.


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Contact us


Contact the Economic Development team for information about opportunities.